Notre Dame marketing sticks to monosyllables
Here at this school, we are all a force for good. As a force for good, we must be a bridge for all and do our huge good for all. There is no one who should not get some of our good, love, and help. Let us build a bridge and be that force for good that the world needs us to be. As one, we can all do a big good, with you and me. That is us. One big us, one huge good.
Our job, as we see it, is to do as much good as we can with the time we have. This means good deeds done round the clock so that we can be that force for good in the world we know we can be. And we want you to join us in that good.
We think all should be here at ND. Your place is here, with us. And no one is not one of us. We are who we are, and we can not all be us if we do not have you. And me too. That is what it means to be us.
When we all stand as one, there is no thing or stuff or guy that can stand in our way. That is what good can do when we do the right thing. All of us.
Some will say that we are not us, or that we are not good, or that we do not have what it takes. But we know that we do. We know that we are good. And most of all, we know that we are us.
We love you if you are white or black or brown or tan, tall or short, strong or weak, smart or dumb, thin or fat, right or left, up or down. What makes you you is who you are. And here at ND, we choose you for you.
Each step you take here at ND is one more step in the good we all make. When you walk through our halls, you walk with the hope of all who have come here, and all who will come long from now. That is what it means to be part of our one big us: we walk, we hope, we do good.
Some may ask us, “What good do you do?” Then we say, “We do the best good.” The good is who we are when we are us. You know it when you feel it in your heart. It is just there. And we are proud of that.
When we speak out as one us, we speak from the core of who we are, and who you are, and who we all could be if we try. So we urge you: try. Try to try. Try to try to try. For that is how good is done—one try at a time.
In the end, all we want is this: to be one, to do good, and to make one good us. When we join our hands and minds and hearts, when we rise as one big us for one huge good, then there is no hill too steep, no task too broad, no thing too big. For we are ND, and we are good, and we are us, and we will do our huge good for all. As one. As us.
James Whit does not know a lot of words with more than one mouth sound per word. If you know some big words that he can learn from you, please write them down and send them to him at jwhitak5@nd.edu.
Photo Credit: Wikimedia Commons, modified
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